S C O P E   A N D   G O A L
The scope was to create the brand digital experience for an Irish bar and restaurant that served fabulous delicacies and good drinks. The goal was to achieve this experience via designing their identity, website, and menu.

D E S I G N   R A T I O N A L E
The bar team not only embraces Irish tradition, they also think to the future. The identity created tries to illustrate what the bar has as its main essence.

B R A N D   S T O R Y 
Creation of brand experience for the Irish bar & restaurant serving fabulous delicacies and good drinks. The bar team not only embraces Irish tradition, they also think to the future.

M O O D B O A R D
The identity created tries to illustrate what the bar has as its main essence. Here are the few sources displayed from where I got inspired.
I D E N T I T Y 
The identity is made in a modern manner to be a reflection of the Irish pub and restaurant. Earth-tones are used, combined with gold, brown and blue to create and symbolize a dark yet greeting visual profile.