Jim Varela

SCOPE AND GOAL Jim Varela is high-end premium golf footwear brand. The scope of the project was to create their online store that authentically expresses the attributes such as richness, authenticity, and uniqueness. ROLE High-Fidelity Prototype (InVision) Experience Design Visual Design PROCESS Research – Design Personas – Wireframe Flow – Interactive Prototype – Identity Design – Visual Design DESIGN RATIONALE To convey the authenticity of the brand and to highlight their personalized handcrafted golf shoes with an amazing online experience for the desktop and mobile.

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