SCOPE AND GOAL
Jim Varela is high-end premium golf footwear brand. The scope of the project was to create their online store that authentically expresses the attributes such as richness, authenticity, and uniqueness.
High-Fidelity Prototype (InVision)
Research – Design Personas – Wireframe Flow – Interactive Prototype – Identity Design – Visual Design
To convey the authenticity of the brand and to highlight their personalized handcrafted golf shoes with an amazing online experience for the desktop and mobile.