SCOPE AND GOAL
Jim Varela is high-end premium golf footwear brand. The scope of the project was to create their online store that authentically expresses the attributes such as richness, authenticity, and uniqueness.
ROLE
High-Fidelity Prototype (InVision)
Experience Design
Visual Design

PROCESS
Research – Design Personas – Wireframe Flow – Interactive Prototype – Identity Design – Visual Design
DESIGN RATIONALE
To convey the authenticity of the brand and to highlight their personalized handcrafted golf shoes with an amazing online experience for the desktop and mobile.
Back to Top