SCOPE AND GOAL The iphone app allows commuters to seamlessly connect with cab drivers. With a quick and smooth signup process, it doesn’t take long while booking the first ride. You can share your ride details with your family and friends so they can track your ride and know you are safe. ROLE Identity Design High-fidelity Prototype (InVision) Visual Design Experience Design PROCESS Research - Design Personas - Wireframe Flow - Interactive Prototype - Mood Board - Identity Design - Visual Design DESIGN RATIONALE The app provides engaging user experience through fluid design and cohesive brand experience. Traditional taxi look is achieved by using yellow and black colors in identity.

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